Imisoro ya Amerika ntabwo izahagarika kwiyongera kwa bombo – Kubera ingamba za Richfield ku isi

Igice: Uburyo Isi Ibona Ibintu & Ingamba Zigaragaza Imisoro

Mu gihe imisoro ya Amerika ku bicuruzwa by’Ubushinwa ikomeje kuzamura ikiguzi cy’umusaruro n’ikiguzi cyo kugurisha ku batumiza ibiribwa benshi, umuntu ashobora kwitega kobombo yumye mu buryo bukonjeshejweUburyo bwo kugabanya umuvuduko. Ariko si ko biri kuba. Mu by'ukuri, abashaka ibintu barimo kwiyongera cyane cyane ku bicuruzwa bikurura amaso kandi byuzuyemo uburyohe nka bombo zumutse muri firigo na gummy bears. Impamvu ni udushya n'inganda zigezweho.

Nubwo abanywanyi bagerageza guhindura uburyo bakuramo ibicuruzwa byabo, Richfield Food imaze gutera intambwe nyinshi imbere. Iyi sosiyete yari yiteze impinduka ku isoko kandi yashoye imari mu ntangiriro mu gukora bombo mbisi, hamwe n'ubushobozi bwose bwo kuyumisha mu buryo bukonjesha. Ubu Richfield ni imwe mu nganda zonyine z'Abashinwa zifite ikoranabuhanga n'ibikoresho bisa n'iby'ibihangange ku isi nka Mars - ibi bikaba biziha ubushobozi bwo gukora bombo zihoraho kandi zishobora kwaguka ndetse no mu bihe bikomeye by'ibiciro.

Richfield ntabwo itanga bombo gusa - itanga ibiciro bihamye, byiza, kandi bihangana. Kubera ko ifite imirongo irenga 20 ikorerwamo kandi ikaba iboneka mu maduka arenga 30.000 y’ababyeyi n’abana mu ngo, iri tsinda rizi uburyo bwo guhuza amahame gakondo agenga umutekano w’ibiribwa n’uburyo abaguzi bagezweho babibona.

Nubwo ibiciro bya Richfield biri hejuru muri Amerika, uburyo bwo kugenzura ibiciro neza no gutanga umusaruro munini bifasha mu kugumana ubushobozi bwo kugurwa, bigatuma abacuruza ibicuruzwa mpuzamahanga n'ibirango bikomeza kwinjiza inyungu. Byaba ari ikirango gishya cya DTC kuri Shopify cyangwa ikigo gicuruza ibicuruzwa byinshi kigerageza guhaza ibyifuzo by'abacuruzi, Richfield irahamya ko bombo ikomeza kuza.

Mu gihe cy’ubucuruzi ku isi butazwi neza, uburyo Richfield atekereza ku bihe biri imbere bugaragaza ko ibikorwa remezo bikwiye n’ubushishozi bukwiye bishobora gutuma ubucuruzi ubwo aribwo bwose buba bwiza - ndetse no mu gihe cy’igitutu.