Amahoro yo muri Amerika ntazahagarika Candy Boom - Turabikesha Strategy ya Richfield

Icyerekezo: Ingamba zisi yose & Tarif-Proof Strategy

Mugihe ibiciro by’Amerika ku bicuruzwa by’Ubushinwa bikomeje kuzamura umusaruro n’ibicuruzwa ku bicuruzwa byinshi bitumiza mu mahanga, umuntu ashobora gutegerezabombo yumyeinzira yo gutinda. Ariko ntabwo aribyo bibaho. Mubyukuri, ibyifuzo biriyongera - cyane cyane kubireba ijisho, ibicuruzwa byuzuye uburyohe nka bombo ya geek yumye hamwe nidubu ya gummy. Impamvu? Guhanga udushya no gukora ubwenge.

Mugihe abanywanyi bihatira guhindura amasoko yabo, ibiryo bya Richfield bimaze gutera intambwe nyinshi. Isosiyete yateganyaga impinduka ku isoko kandi ishora imari hakiri kare mu gukora inganda za bombo mbisi, hamwe n’ubushobozi bwo gukonjesha mu nzu. Ubu Richfield ni rumwe mu nganda zonyine z’Abashinwa zifite ikoranabuhanga n’ibikoresho bigereranywa n’ibihangange ku isi nka Mars - bibaha ubushobozi bwo gukora bombo ihamye, nini cyane ndetse no mu bihe biremereye cyane.

Richfield ntabwo itanga bombo gusa - itanga ituze, ubuziranenge, nibiciro byapiganwa. Hamwe nimirongo irenga 20 yumusaruro hamwe no kuba mububiko burenga 30.000 bwababyeyi n’abana bato, iryo tsinda rizi guhuza ibipimo by’umutekano w’ibiribwa gakondo n’ibigezweho by’abaguzi.

Ndetse hamwe n’ibiciro biri hejuru muri Amerika, kugenzura neza ibiciro bya Richfield hamwe n’ibisohoka binini bifasha kugumana ubushobozi buke, bituma abadandaza mpuzamahanga n’ibicuruzwa bikomeza kunguka. Yaba ikirango gishya cya DTC kuri Shopify cyangwa umucuruzi ugerageza guhaza ibyifuzo byo kugurisha, Richfield yemeza ko bombo ikomeza kuza.

Mu bucuruzi butazwi neza ku isi, uburyo bwa Richfield bwerekana-ibitekerezo byerekana ko ibikorwa remezo byiza hamwe n’ubushishozi bufatika bishobora gutuma ubucuruzi ubwo aribwo bwose - ndetse no mu gitutu.