Kuva kuri Viral kugeza kuri Viable Impamvu Bombo za Richfield zumye muri Freeze ari ejo hazaza h'ubucuruzi bwiza

Icyerekezo cy’ibicuruzwa byumye mu gihe cyo gukonjesha nticyabaye gusa - cyarahindutse cyane. Icyatangiye ari amafoto ya TikTok ya bombo z’umurabyo zigenda buhoro ubu cyabaye icyiciro cy’ubucuruzi bugura amamiliyoni menshi y’amadolari. Mu gihe abacuruzi benshi b’ibicuruzwa by’umurabyo birukanka kugira ngo bahuze n’ababikeneye, hari izina rimwe rigaragara nk’umucuruzi mpuzamahanga witeguye gutanga: Richfield Food.

 

Kuki iyi format ikunzwe cyane?

 

Kubera ko bombo zumye mu buryo bwa firigo zidahindura uburyo bombo zibikwa gusa - ahubwo zivugurura uburyo zibonekamo. Tekereza imboga zisharira z'umukororombya zifite uburyohe bukubye kabiri, inzoka y'umuhondo icikamo uburyohe, cyangwa itsinda ry'imbuto z'abagenge zishwanyagurika nka popcorn. Ibi si ibintu bishya gusa - ni imiterere mishya, amarangamutima mashya, n'ibikunzwe n'abakiriya bashya.

 

Richfield yakiriye iyi ntambwe yubakisha ubwoko bwuzuye bw'imbuto zumye mu buryo bwa firigo, harimo:

 

Ibisanzwe kandi biryoshye bombo z'umukororombyamu buryo bunini n'ubusanzwe

 

Idubu n'inzoka byo mu bwoko bwa Gummy Dubs ku bakoresha bahora batekereza ku buzima bwabo bwa kera

 

Amatsinda y'abashaka uburyohe

 

Ndetse n'ibyumye mu buryo bukonjeshejweShokora ya Dubaiku baguzi b'akataraboneka

 

Ariko uretse ubwoko bw'ibicuruzwa, ikintu gituma Richfield iba amahitamo meza ku ba nyir'amaduka y'ibicuruzwa ni uburyo ikoreshwa mu buryo butambitse. Ntibishingikiriza ku mbombo z'abandi (nka Mars' Skittles, ubu zihari). Ahubwo, Richfield ikora imbombo zayo bwite, aho imashini zikora neza n'izikomeye ku isi. Hanyuma, mbombo zumishwa muri firigo hakoreshejwe imirongo 18 ikora Toyo Giken mu ruganda rwabo rwa 60.000㎡, bigamije gukora neza, umutekano, no gukora neza.

 

Ku bacuruzi ba bombo bashaka kwagura vuba, kwirinda ibibazo by’ibicuruzwa, no kuzamuka mu buryo bw’uruhererekane rw’ibicuruzwa byumye — Richfield ni igisubizo.