Icyifuzobombo yumyemuri Reta zunzubumwe zamerika iraturika, iterwa no gushimishwa nabaguzi hamwe nimiterere idasanzwe hamwe nibiryohe, hamwe na virusi igenda kurubuga nka TikTok. Hamwe na Mars yinjira mu isoko rya bombo yumye, ubucuruzi bushaka kubyaza umusaruro iyi nzira bukeneye isoko ryizewe rishobora gutanga ibicuruzwa byujuje ubuziranenge byumye. Ibiryo bya Richfield biragaragara nkumufatanyabikorwa mwiza kubirango bya bombo bashaka kwinjira ku isoko cyangwa gupima ibikorwa byabo. Dore impamvu.
1. Gukonjesha-Gukama Candy Kuzamuka Kwamamara: Inzira Ntushobora Kwirengagiza
Bombo yumye ya bombo ntabwo irenze inzira-yahindutse ibintu. Nkesha imbuga nkoranyambaga, inzira yo guhindura bombo ikunzwe cyane, uburyohe, uburyohe bwashimishije abitabiriye isi yose. Abaguzi bakunda udushya twa bombo, guturika-mu kanwa ka bombo, kandi uburyo bwo gukonjesha bukomeza kugumana uburyohe bwa kamere hamwe namabara meza ya bombo, bigatuma bikundwa kubana ndetse nabakuze.
Mars yamaze kwinjira muri iki cyerekezo, itangiza umurongo wa bombo wumye wumye kugirango ukemure iki cyifuzo gikura. Nkumwe mu bayobozi mu nganda za bombo, uruhare rwa Mars rwemeza gusa ubushobozi bunini bwigice cya bombo cyumye. Kubirango bya bombo, ibi biratanga amahirwe ya zahabu yo gutanga icyiciro cyibicuruzwa bikundira abakunzi ba bombo bamenyereye ndetse nabaguzi bashya, bayobora imyumvire.
2. Ibyiza bya Richfield: Umusaruro wa Candy Caw hamwe nubuhanga bwo gukonjesha
Niki gitandukanya ibiryo bya Richfield nabandi batanga isoko nubushobozi bwacu bwo kugenzura ibikorwa byose. Mu buryo butandukanye n’abanywanyi benshi bibanda gusa ku gukonjesha-gukama cyangwa gukora bombo mbisi, Richfield nisosiyete yonyine mu Bushinwa itanga byombi. Uruganda rwacu rufite metero kare 60.000 rufite 18 Toyo Giken imirongo yumusaruro wumye-yumisha, ibasha gukora ibicuruzwa binini cyane mugihe ikomeza ubuziranenge bwiza.
Guhuza vertical ya Richfield byemeza ko dushobora kubyara bombo nziza yo mu rwego rwo hejuru, nka Skittles, inyo za gummy, hamwe nidubu ya gummy, mbere yo kuyihindura bombo yumye. Iyi nyungu idasanzwe itanga uburyo bwiza bwo kugenzura ubuziranenge, kwemeza ko ibicuruzwa byanyuma bifite uburyohe hamwe nuburyo bwiza. Kubera iyo mpamvu, ibirango bya bombo bifatanya na Richfield birashobora kwemeza ko itangwa ryabo ryumye ryujuje ibyifuzo byabaguzi muburyohe, uburyohe, hamwe nubuziranenge muri rusange.
3. Urunigi ruhamye, rwizewe rwo gutanga ibicuruzwa bya Candy
Kubucuruzi bwinjira mumasoko ya bombo yumye, urwego ruhamye kandi rwizewe ni ngombwa. Mugihe uruganda rwa bombo rwumye rwumye, ibicuruzwa byinshi bya bombo birashobora gusanga bigoye guhangana nibitangwa bidahuye cyangwa ibiciro biri hejuru iyo bashingiye kubatanga ibicuruzwa byinshi mubice bitandukanye byumusaruro. Richfield ikuraho iki kibazo itanga ubushobozi bwo gutanga umusaruro kugeza ku ndunduro, bivuze ko abakiriya bacu bakeneye gusa gukorana numufatanyabikorwa umwe wizewe kugirango bakemure ibintu byose byumusaruro wa bombo - kuva mubikorwa byo gukora bombo kugeza gukonjesha.
Guhuza kwacu guhagaritse kwemerera umusaruro woroshye, ukemeza ko dushobora kuzuza ibisabwa binini hamwe nibiciro byapiganwa hamwe nibihe byihuta. Byongeye kandi, uruganda rwacu rukora mubyemezo bya BRC A-byemewe na FDA byemewe na FDA, biha ubucuruzi amahoro mumitima azi ko ibicuruzwa byabo bizaba bifite umutekano kandi byubahiriza amategeko mpuzamahanga.
Umwanzuro
Ibiryo bya Richfieldubushobozi bwo gutanga umusaruro wa bombo mbisi hamwe nubuhanga bwo gukanika-byumye bituma tuba umufatanyabikorwa mwiza kubirango byose bya bombo ushaka kwinjira cyangwa kwaguka mumasoko ya bombo yumye muri Amerika. Hamwe nubwiza buhebuje, gukoresha neza ibiciro, hamwe nuruhererekane rwo gutanga isoko, Richfield itanga ibintu byose bombo ikenera kugirango bigerweho muruganda rukura vuba.
Igihe cyo kohereza: Ugushyingo-21-2024