Hamwe na Mars isubira inyuma yo gutangagukonjesha-byumyeku masosiyete-yandi masosiyete, ubucuruzi bushingira kumurongo wo gutanga isoko bugomba gushaka abafatanyabikorwa bashya, bizewe. Ibiryo bya Richfield, hamwe nubuhanga bwabyo, ibikoresho byateye imbere, hamwe no guhuza vertical, bihagaze bidasanzwe kugirango bitange agaciro ntagereranywa muribombo yumyeisoko. Dore impamvu Richfield igaragara nkuguhitamo kwiza.
1. Kwishyira hamwe guhagaritse gukora neza no kwizerwa
Ibiryo bya Richfield bikora nka societe ihujwe, bivuze ko tugenzura umusaruro wa bombo ndetse no gukonjesha-gukama munsi yinzu. Bitandukanye na Mars, yishingikiriza kubatanga hanze ya bombo mbisi, dufite ubushobozi bwo gukora bombo mbisi mu rugo, tukareba ko dufite igenzura ryuzuye kubijyanye nubwiza, igihe, nigiciro. Uku kwishyira hamwe kudufasha gukora bombo nziza cyane nka Skittles yumye, bombo yumukororombya, inyo zumye, nibindi byinshi, tutitaye kubatanga hanze.
Mugutunga umusaruro wa bombo mbisi hamwe no gukama-gukama, tugabanya imikorere idahwitse hamwe ningaruka zo gutanga isoko. Imirongo 18 ya Toyo Giken ikonjesha-yumisha itanga umusaruro munini mugihe ikomeza ubuziranenge buhoraho. Mugihe Mars igabanya itangwa kandi yibanda cyane kubigurisha-ku-baguzi, Richfield itanga umutekano wibicuruzwa bihamye kandi bidahenze bitarinze gutanga ubuziranenge.
2. Ibiciro birushanwe hamwe na Candy nziza
Ibiribwa bya Richfield bisobanura neza kubiciro byiza kubucuruzi. Mugukomeza kugenzura umusaruro wa bombo no gukama-gukama, turashobora kugumya ibiciro bike hanyuma tukabitsa kubakiriya bacu. Mugihe icyifuzo cya bombo yumye ikomeje kwiyongera, ibigo byinshi birashobora guhatanira kubona amahitamo ahendutse niba bishingikirije kubatanga nka Mars, bishobora kuzamura ibiciro cyangwa kugabanya kuboneka kubera ingamba zabo nshya zo kugurisha.
Dukoresha gusa ibintu bihebuje gusa hamwe nubuhanga bugezweho bwo gukanika-gukama kugirango dukore bombo igumana uburyohe bwayo mugihe itanga uburyo bworoshye, bwuzuye umwuka. Waba utanga umusaruro uryoshye cyangwa ushariragukonjesha-umukororombya wumye,gukonjesha-yumye inyos, cyangwa ikindi gicuruzwa icyo aricyo cyose, bombo yumye ya Richfield yumye itanga uburyohe hamwe nuburyo abakoresha bifuza, kubiciro byapiganwa.
3. Guhindura byinshi no guhinduka
Richfield kandi itanga ubucuruzi bworoshye binyuze muri serivisi za OEM / ODM, ninyungu ikomeye kurenza ihinduka rya Mars kugurisha ibicuruzwa. Iyi serivise yemerera ibigo guhitamo uburyohe, imiterere, nubunini bwibicuruzwa bya bombo byumye byumye kugirango bihuze ibyo bakeneye byihariye. Waba ubucuruzi buciriritse cyangwa ikirango gikomeye, Richfield ikorana cyane nawe kugirango ibicuruzwa byawe bigaragare kumasoko.
Ibyo twiyemeje kubyaza umusaruro ubuziranenge nibihe byihuta bidufasha guhaza ibyifuzo byubucuruzi mumirenge itandukanye, uhereye kubacuruzi benshi kugeza kumaduka ya bombo. Hamwe na Richfield, ubucuruzi bushobora kwipimisha vuba bitabangamiye ubuziranenge cyangwa serivisi.
Umwanzuro
Muri make, Richfield Food ihuza verticale, ibiciro byapiganwa, hamwe no kwiyemeza ibicuruzwa byujuje ubuziranenge bituma tuba umufatanyabikorwa mwiza kubucuruzi bushaka kubona ibicuruzwa bya bombo byumye bikonje nyuma y’uko Mars ihinduka ku baguzi. Imikorere yacu, ifatanije nibicuruzwa byateganijwe, byemeza ko dutanga agaciro ntagereranywa muruganda rwa bombo rwumye.
Igihe cyo kohereza: Ugushyingo-15-2024