Nyuma ya Mars ifashe icyemezo cyo kugurisha Skittles yumye yumye kubakoresha binyuze mumahuriro nka TikTok, ibigo byinshi byishingikiriza kuri Mars kubwabobombo yumyeibikoresho bisigaye bitazwi neza kuboneka no kugiciro. Mugihe isoko ya bombo yumye ikonje ikomeje kwiyongera, nibyingenzi kubucuruzi kugirango babone isoko yizewe, yujuje ubuziranenge. Richfield Food, umuyobozi wisi yose mukubyara bombo yumye, yerekana uburyo bwiza, butanga ituze, imikorere, nubuziranenge ubucuruzi bwinshi bukeneye.
1. Ubuhanga no guhanga udushya muri Freeze-Kuma
Ibiryo bya Richfield bifite uburambe bwimyaka 20 muri bombo-yumisha bombo, bituma tuba umwe mubakinnyi bafite uburambe ku isoko. Uruganda rwacu, rufite 18 Toyo Giken ikonjesha-yumisha, yumura metero kare 60.000, kandi ifite ibikoresho bigezweho bisa nibipimo bihanitse byamasosiyete nka Mars. Ubuhanga bwacu buteganya ko buri cyiciro cya bombo kigumana uburinganire bwuzuye bw uburyohe, imiterere, nigaragara, bigatanga ibicuruzwa bidasanzwe byumye-byumye buri gihe.
Hamwe nimyaka irenga makumyabiri yo gutunganya uburyo bwo gukama-gukonjesha, twahinduye ubushobozi bwacu bwo gukora bombo ikomeza uburyohe bushimishije, bworoshye mugihe dutanga uburyohe bwinshi, buturika. Bitandukanye na Mars, iganisha ku kugurisha mu buryo butaziguye, Richfield ikomeje gutanga umusaruro uhamye, nini cyane, ukemeza ko ubucuruzi bushobora kutwishingikirizaho ku buryo buhoraho.
2. Kwishyira hamwe guhagaritse kugenzura hejuru
Imwe mu nyungu zingenzi zo guhitamo Richfield ni urwego rwacu rutanga isoko. Nkuruganda rukumbi rwumisha-rukonje mubushinwa rufite ubushobozi bwo gukora bombo mbisi, turashobora gukora bombo nziza cyane nka Skittles murugo. Ibi bivuze ko tugenzura inzira zose zibyara umusaruro, kuva mubukora bombo mbisi kugeza gukonjesha-byumye, byongera imikorere yacu kandi bikagabanya ibyago byo guhungabana.
Mugukoresha umusaruro wa bombo no gukonjesha-imbere, Richfield irashobora gutanga ibiciro byapiganwa mugihe igenzura neza ubuziranenge. Ibi bidutandukanya na Mars, igenda itandukana no gutanga bombo yumye kubucuruzi, birashoboka kuzamura ibiciro cyangwa kugabanya itangwa ryabafatanyabikorwa bo hanze. Hamwe na Richfield, ubucuruzi bushobora kwitega ibiciro byapiganwa, bombo nziza, na serivise yizewe, bigatuma tuba umufatanyabikorwa mwiza nka pivot ya Mars muburyo butaziguye-kubaguzi.
3. Ubwiza-Bwiza Bwumye-Bumye Candy kubintu byose bikenerwa mubucuruzi
Bombo ya Richfield yumye yumye irimo ibicuruzwa nka bombo yumukororombya wumye, kuruma inyo, hamwe nidubu. Dutanga ubunini busanzwe na jumbo, hamwe namahitamo meza kandi asharira, nkibirango bizwi cyane bya Skittles. Bombo yacu ikozwe mubintu byiza cyane kandi ikorwa muburyo bwitondewe bwo gukonjesha butuma uburyohe bugumana kandi bworoshye.
Ibicuruzwa bitandukanye bya Richfield hamwe nibisanzwe byemeza ko ubucuruzi bushobora kubona bombo nziza yumye yumye kugirango ihuze nibyo isoko ryabo ryifuza, yaba inyo zisharira cyangwa amadubu yumye. Ubushobozi bwacu bwo gutanga serivisi za OEM / ODM butanga ibisubizo byihariye kubicuruzwa, byorohereza ibigo kwagura imirongo ya bombo no kugendana nibisabwa ku isoko.
Umwanzuro
Hamwe naIbiryo bya Richfield, ubucuruzi bwunguka kubona isoko ihamye, inararibonye, kandi yizewe itanga bombo yumye. Bitandukanye na Mars, ihindura icyerekezo cyayo kugurisha-abaguzi, kwishyira hamwe kwa Richfield, kwiyemeza ubuziranenge, hamwe n’ibiciro byapiganwa bituma duhitamo guhitamo ibigo bishaka gukomeza gutanga ibicuruzwa bihamye byujuje ubuziranenge byumye. .
Igihe cyo kohereza: Ugushyingo-13-2024