Kugendesha umuyaga wubucuruzi: Inyungu za Strategy ya Richfield Hagati yubucuruzi bw’Amerika n'Ubushinwa

Umubano w’ubukungu hagati y’Amerika n'Ubushinwa wahoze ari ingorabahizi - urangwa n’imivurungano y’amarushanwa, ubufatanye, n’imishyikirano. Mu gihe ibiganiro by’ubucuruzi by’ibihugu byombi bigamije koroshya inzitizi z’imisoro no gushimangira urunigi rw’ibicuruzwa, ubucuruzi bwinshi burimo busubiramo ubufatanye mpuzamahanga. Inganda imwe yicaye mu masangano y'iri terambere ni isoko rya bombo ryumye ryumye.

Ibiryo bya Richfield, ayoboyebombo yumyeuwabikoze, usanga ihagaze idasanzwe muri ibi bidukikije bishya byubukungu. Hamwe nimyaka irenga 20 yuburambe-bwumutse, Richfield ikora inganda enye, zirimo n’inganda nini ya metero kare 60.000 zifite umusaruro wa Toyo Giken 18 yumisha-yumisha, bigatuma iba imwe mu zikora bombo zumye muri Aziya.

guhagarika bombo yumye1
guhagarika bombo yumye

Kuki ibi ari ngombwa?

Iyo politiki yubucuruzi ihindutse - haba ku gufungura kwinshi cyangwa ibiciro bikaze - ubucuruzi bufite imiyoboro ihanitse yo gutanga imbere no guhuza ibicuruzwa bifite imbaraga zo hejuru. Richfield ni imwe mu masosiyete make yo mu Bushinwa akora bombo mbisi (nk'umukororombya, geek, na bombo y'inyo) kandi ikayobora inzira yose yo gukonjesha mu nzu. Ibi bituma Richfield ikomeza guhatana nubwo andi masosiyete ahatirwa kwishingikiriza ku bicuruzwa bya bombo byo hanze, nka Mars, iherutse gusubiza inyuma ibicuruzwa.

Byongeye kandi, impamyabumenyi ya BRC A ya Richfield A, kwemeza laboratoire ya FDA, hamwe nubufatanye nabakinnyi ku isi nka Nestlé, Heinz, na Kraft biragaragaza ko ari iyo kwizerwa mu gihe politiki ihinduka. Iyo umuyaga wubukungu uhindutse, abaguzi bakeneye ibicuruzwa bihamye, byujuje ubuziranenge - kandi Richfield itanga byombi.

Mu gihe amasezerano y’ubukungu y’Amerika n'Ubushinwa akomeje guhindura ejo hazaza h’ubucuruzi, ubucuruzi bushaka gutsinda mu gihe kirekire bugomba guhuza n’abakora ibicuruzwa bashobora guhangana n’imihindagurikire ya politiki. Ibyo bituma Richfield atari umutanga gusa, ahubwo abafatanyabikorwa.


Igihe cyoherejwe: Gicurasi-19-2025