Isoko rya bombo ryumye muri Reta zunzubumwe zamerika ryaturikiye mumyaka yashize, bituma habaho impinduka zikomeye mubyifuzo byabaguzi hamwe ningamba zo gukora bombo kwisi yose. Hamwe n’inyungu zigenda ziyongera ku bicuruzwa nka Skittles yumye, inyo zumye, na bombo zisharira, byombi byashyizweho na bombo hamwe n’abinjira bashya barimo kwihatira guhuza n’ibikenewe byiyongera. Iyi ngingo irasobanura uburyo iterambere rybombo yumyemuri Amerika bigira ingaruka ku tundi turere n'impamvu ibirango bya bombo ku isi bigomba gutekereza kwinjira ku isoko.
1. Ingaruka Yisi Yose muri Amerika Gukonjesha-Candy Intsinzi
Intsinzi ya bombo yumye muri Amerika ntakintu cyabaye gito cyane. Ihuriro ridasanzwe ryimiterere nuburyohe bukomeye ryashimishije abakunzi ba bombo mumyaka yose. Imbuga nkoranyambaga nka TikTok na Instagram zafashije mu kongera iyi nzira, yerekana imiterere idasanzwe kandi ishimishije ya bombo yumye ku bakiriya babarirwa muri za miriyoni ku isi. Kubera iyo mpamvu, ibirango byinshi bya bombo mpuzamahanga birashaka kwigana intsinzi y'ibicuruzwa bikomoka kuri bombo bikomoka muri Amerika bikonje ku masoko yabo.
Igishimishije cyane kuriyi nzira ni ukobombo yumyentabwo ikunzwe muri Amerika gusa; yihuse cyane mu bihugu nk'Ubuyapani, Ubudage, na Kanada, bihora bifuza gushakisha ibicuruzwa bishya kandi bishya. Isoko ryo muri Amerika ririmo gushiraho icyerekezo gishobora kuba icyerekezo kinini cya bombo ku isi, bigira ingaruka ku iterambere ry’ibicuruzwa ndetse n’ingamba zo kwamamaza ku isi.
2. Uruhare rwibiryo bya Richfield mu kwaguka kwisi
Ibiryo bya Richfield biri ku isonga muri iyi nzira yisi yose, bitanga ibirango bya bombo ku isi hose igisubizo cyuzuye kugirango gikemuke gikenewe ku bicuruzwa byumye bikonje. Mu buryo butandukanye n’abandi batanga isoko, ibiryo bya Richfield bitanga umusaruro wa bombo mbisi ndetse na serivisi zumisha-byumye, bituma ibigo byorohereza umusaruro wabyo kandi bikanemeza ko bihamye kandi byiza. Iyi ninyungu nini mumasoko arushijeho guhatanira isoko ya bombo yumye.
Ubukorikori bwa Richfieldubushobozi bwo gukora, ikubiyemo imirongo 18 ya Toyo Giken ikonjesha-yumisha hamwe ninganda ya metero kare 60.000, ituma uruganda rushobora kuzuza ibicuruzwa binini bikenerwa mugihe rukomeza ubuziranenge bwiza. Byongeye kandi, serivisi ya OEM / ODM ya Richfield yemerera ibirango bya bombo gukora ibicuruzwa byumye byumye bikonje bikurikije uburyo bwaho ndetse nibyo ukunda, byemeza ko itangwa ryabo ryumvikana nabaguzi kumasoko atandukanye.
3. Kubera iki Noneho igihe kirageze cyo Kwinjira muri Candy-Yumye
Mugihe ibirango byinshi bya bombo ku isi byemera intsinzi ya bombo yumye muri Amerika, barashaka cyane kwinjira ku isoko. Ariko, imiterere irushanwa irahinduka. Abakinnyi bazwi nka Mars na Nestle basanzwe bafata ingamba zo gutandukanya amaturo yabo ya bombo hamwe nibicuruzwa byumye. Kubirango bishya cyangwa bito, kubona umufatanyabikorwa wizewe kandi udushya ni ngombwa kugirango umuntu atsinde.
Ibiryo bya Richfield bitanga ibyo. Muguhuza ubuhanga bwo gukonjesha no gukama bombo mbisi, Richfield irashobora gufasha ibigo kugabanya ibiciro, kongera umusaruro, no gukora ibicuruzwa bidasanzwe bigaragara kumasoko yuzuye. Hamwe nubuziranenge bufite ireme hamwe nigiciro cyo gupiganwa, Richfield itanga igisubizo gishimishije kubirango bya bombo ishaka kwerekana ikimenyetso cyayo kumasoko ya bombo yumye.
Umwanzuro
Isoko rya bombo ryumye muri Amerika ryahindutse vuba isi yose, kandi ibigo bishaka gutsinda muri iki cyiciro cyateye imbere bigomba gukora vuba. Ibiryo bya Richfield bitanga ubushobozi bwo kubyaza umusaruro, guhanga udushya, hamwe nubuhanga bukenewe mu gufasha ibicuruzwa guteza imbere ibicuruzwa byiza bya bombo byujuje ubuziranenge, byumye bikonje bizumvikana n'abaguzi ku isi.
Igihe cyo kohereza: Ugushyingo-26-2024