Ibyokurya byisi bigenda bihinduka muburyo bushimishije, bikungahaye cyane, kandi byoroshye - kandi nta cyiciro cyibicuruzwa byerekana ibi byiza kurutabombo yumyeice cream. Mugihe icyifuzo cyo guhunika neza, ibiryo byiteguye guturika biturika, ibiryo bya Richfield bihagaze bidasanzwe kugirango biyobore ibicuruzwa mumasoko mashya.
Abaguzi muri iki gihe ntibashaka ibirenze isukari - bakeneye uburambe. Umukororombya wumukonje wa Richfield wumye utanga ibintu byerekana amashusho hamwe nigikundiro gishimishije, mugihe umurongo mushya wikigo cya ice cream wumye wumye uzana nostalgia nudushya kubantu biyongera cyane. Ntabwo ari ibiryo gusa-birahagije, birashimishije ingendo, kandi nikintu ushobora gusangira kurubuga rusange cyangwa mugasanduku ka sasita.
Muri Amerika, abaterankunga ba TikTok bamaze gusaba ibyifuzo bya Skittles yumye hamwe na ice cream yo mu kirere. Ariko ubu, tubikesha serivisi ya OEM / ODM ya Richfield hamwe no kuyitunganya byoroshye, abatanga ibicuruzwa hirya no hino mu Burayi, mu majyepfo y’amajyepfo ya Aziya, no mu burasirazuba bwo hagati bazana ibiryo byumye bikonje mu maduka manini, mu maduka ya bombo, no mu maduka yo kuri interineti - bafite aho bahurira kandi bakunda uburyohe.
Ubushobozi bwa Richfield bwo gukora bombo mbisi nibicuruzwa byumye bikonje byumye bitanga umusaruro utagereranywa no kugenzura ibiciro. Hagati aho, ubufatanye bwabo burambye na Nestlé, Kraft, na Heinz bumaze kwerekana ubushobozi bwabo bwo kugera ku byifuzo mpuzamahanga.
Yaba iyuzuzwa rya e-ubucuruzi, kwagura amatafari na minisiteri, cyangwa iterambere ryigenga ryigenga, Richfield yumye ya bombo yumye na ice cream itanga icyiciro kinini, ibicuruzwa bishobora guteza ibyago bike byumvikana nabaguzi kwisi.
Muri make: isi irashaka gukonjeshwa. Kandi Richfield yiteguye kuyitanga - yoroshye, amavuta, kandi meza kuruta mbere hose.
Igihe cyo kohereza: Nyakanga-04-2025