Muri iki gihe ikirere cyihuta cyane mu bukungu, ukuri kumwe guhoraho: gusa ibigo bizamenyera bizatera imbere. Hamwe n’Amerika n'Ubushinwa ubu bigamije kunoza amasezerano y’ubucuruzi, amahirwe aragaragara - ariko rero n’ingorane nshya ku bucuruzi bwa bombo bushingiye ku masoko mpuzamahanga.
Aho niho ibiryo bya Richfield bimurika.
Bitandukanye n’abakora ibicuruzwa gakondo bishingikiriza kubandi bantu batanga bombo mbisi (cyane cyane ibirango nka Skittles kuva kuri Mars), Richfield yubatse ubwami butunganya bombo. Kuva kurema umukororombya wamabara wacyo kugeza gukonjesha neza no kubumisha hamwe nibikoresho bya Toyo Giken, Richfield ikora intambwe zose - yemeza ubuziranenge, ibiciro, nibihari.
Ibi ni ngombwa cyane cyane ko Mars igurisha iyayogukonjesha-Skittlesmu buryo butaziguye ku baguzi no kugabanya itangwa ku bandi. Amasosiyete yahoze ashingiye kuri Mars kuri bombo yibanze ubu arashobora kwibasirwa. Ariko Richfield? Barigenga, bakora neza, kandi bashoboye rwose gukora bombo ya "Skittles-imeze" bombo ifite ishusho imwe, imiterere, hamwe na punch ikarishye - muri jumbo, kare, cyangwa muburyo bwa kera.
Mugihe imishyikirano yubucuruzi ifungura inzira nshya hagati yUbushinwa na Amerika, ibicuruzwa bihuza n’inganda zemewe, zahujwe n’isi yose nka Richfield bizagira inyungu-yambere ku isoko rishya ryaguwe. Ubufatanye bwa Richfield bumaze igihe kinini hamwe nabakinnyi ku isi nka Nestlé na Kraft, bufatanije na laboratoire zemewe na FDA hamwe n’inganda zo mu rwego rwa BRC A, bivuze ikintu kimwe: basanzwe bakina kurwego rwisi - kandi baratsinze.
Kubirango bya bombo ushaka umufatanyabikorwa wizewe, witeguye ejo hazaza, Richfield ntabwo ari amahitamo yubwenge gusa - ni amahitamo yonyine yumvikana.
Igihe cyo kohereza: Gicurasi-23-2025