Uruganda rwa bombo ku isi rwinjiye mu cyiciro gishya - aho uburyohe buhura n'imikorere, kandi ubuzima bwo kubaho bukaba buhuye nibyiza. Ku isonga ry’ihindagurika ni Richfield ibiryo, imbaraga zikomeye ku isi mu biryo byumye. Udushya twabo-Shokora ya Dubai Yumye-ntabwo ari ibicuruzwa gusa. Ni ingamba zifatika zo gusaba ubuyobozi muri niche nziza cyane igenda yiyongera kumugabane wose.
ShokoraKuva kera. Azwiho uburyohe budasanzwe, kwerekana neza, hamwe n'uburambe bwa decadent, irasaba abakiriya bifuza kwinezeza mukantu gato. Ariko Richfield yakoze ibyo bake batekereza ko bishoboka: bahinduye iyi indulgence kumiterere yumye-yumye, bahuza uburyohe bwa premium ninyungu zifatika nkigihe kirekire cyo kubaho, ubwikorezi bworoshye, kandi nta firigo.
Muburyo, ni intambwe nziza. Mu gihe amasosiyete menshi ya snack arwana na kamere yangirika ya shokora, Richfield-bitewe n’umurongo wa 18 wa Toyo Giken wumye-yumisha hamwe n’umusaruro wa bombo mbisi - wize uburyo bwo kubungabunga roho ya shokora mu gihe uzamura imiterere. Ubu, shokora ya Dubai irashobora kugera kuri e-ubucuruzi bwisi yose, amasoko yubushyuhe bwikirere, no kugurisha ingendo nka mbere.
Iki gicuruzwa gikoresha imbaraga za Richfield: guhuza byuzuye (kuva kuri bombo kugeza ku bicuruzwa byarangiye), icyemezo cya BRC A, hamwe nubufatanye bwagaragaye hamwe nibirango nka Nestlé, Heinz, na Kraft. Ibyo bivuze ubushobozi buhanitse, ibintu byigenga byigenga byihitirwa, hamwe nibicuruzwa bitajegajega.
Kubaguzi nabafatanyabikorwa, ni ibicuruzwa byinzozi: kwiyambaza-murwego rwohejuru hamwe nubwinshi-bwizewe. Hamwe nimbuga nkoranyambaga izamuka hejuru ya shokora nziza, ariko ibiryo bya shokora, igihe cya Richfield ntigishobora kuba cyiza.
Mubyerekeranye nubucuruzi, ibi birenze bombo - ni ihungabana ryibyiciro. Kandi Richfield irayobora.
Igihe cyo kohereza: Jun-09-2025